The story behind every bite

One dream.
Two homes.
One sweet journey.

Moon Cookies began with a vision in Torino, Italy, and continued its journey in Québec, Canada. What started as a passion for cookies became a growing brand built around creativity, quality, and the joy of sharing something delicious.

ESTABLISHED MAY 5, 2023
Our origins

From Torino to Québec

Every company has a beginning. For Moon Cookies, that beginning was in Torino, Italy, where the idea took shape on May 5, 2023. The goal was to build more than a cookie business: it was to create a recognizable brand with its own personality, original flavours, and a story people could connect with.

The journey later brought Moon Cookies to Québec, Canada, with Shawinigan becoming its home base. Moving across countries marked a new chapter, bringing new opportunities to learn, develop the brand, connect with local communities, and imagine what the company could become.

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A small idea with a bigger vision

Moon Cookies is built around the belief that a cookie can be more than a treat. It can be a memory, a moment of comfort, a gift, or a reason to bring people together.

The brand combines imaginative flavours with a moon-inspired identity, aiming to make each product recognizable and each customer experience memorable.

Our journey

Every chapter moves us forward.

MAY 5, 2023

The beginning in Italy

Moon Cookies is founded in Torino, Italy, with a vision to build a cookie brand with its own identity and future.

NEXT CHAPTER

A new home in Québec

Moon Cookies moves to Québec, Canada, and establishes its current home base in Shawinigan.

2024

The Moon Board

A board was established to discuss the company's direction and consider ideas, including potential new cookie varieties.

THE FUTURE

Growing beyond the kitchen

Moon Cookies is exploring opportunities to reach more customers through events, markets, private orders, business partnerships, and potential mobile sales.

Our mission: make ordinary moments memorable.

We aim to create distinctive cookies, develop a brand people recognize, and bring a little more joy to everyday life. Every new recipe, customer, and opportunity is another step in the Moon Cookies journey.

The people behind the moon

Meet the leadership

Moon Cookies is shaped by people who bring different perspectives to the same vision. From the original idea to financial oversight and board discussions, each role contributes to the company's development and future direction.

🌙

Christian Garnerone

Founder · The Vision

Christian is the founder and the original mind behind Moon Cookies. He initiated the vision in Torino, Italy, on May 5, 2023, and continues to shape the brand's identity, product ideas, and long-term ambitions. His focus is on turning a creative idea into a recognizable business and finding new ways for Moon Cookies to reach customers.

✨

Sophie Picard

Co-founder

As co-founder, Sophie is part of the foundation of Moon Cookies. Her place in the company's story reflects the collaborative spirit behind the brand as it develops its ideas, identity, and plans for the future.

📊

Daniele Robaldo

Chief Financial Officer · CFO

Daniele's designated role is CFO, focusing on the financial side of the company's development. This role is associated with budgeting, reviewing costs and financial projections, and helping assess the resources needed to support responsible growth.

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Confidential Member

Moon Board

One additional member contributes to the Moon Board and has chosen not to be publicly identified. Moon Cookies respects this person's privacy and does not disclose their name or personal details.

Guidance & discussion

The Moon Board

The Moon Board provides a place to discuss ideas, consider potential new flavours, and reflect on the direction of the brand. Its purpose within the Moon Cookies story is to encourage thoughtful decisions as the company explores its next steps.

The board's role and responsibilities depend on the company's actual arrangements. This website description is intended to explain the team's roles, not to imply formal legal authority beyond the arrangements in place.

What guides us

The values behind every cookie.

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Creativity

Exploring original flavour ideas and creating a brand with a distinctive identity.

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Care in the craft

Giving attention to recipes, presentation, and the experience customers have with our products.

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Responsible growth

Learning from sales, exploring opportunities, and building the business one step at a time.

Our cookie universe

Six varieties. One Moon Cookies identity.

Our collection brings together different flavour ideas under one moon-inspired brand.

🍪 Moon Classic · Chocolate Chip 🍒 Moon Ruby · White Chocolate & Cranberry 🍫 Royal Knight · Double Chocolate 🌌 Cosmo Chip · Three Chocolates 🍋 Bright Bites · Lemon & Nut 🐾 Moon Paws · Peanut Butter
Our next chapter

Different places. One dream.

From Torino to Québec, Moon Cookies continues to build its story. The ambition is to reach more people, explore new ways of selling, develop lasting partnerships, and make every cookie part of a memorable experience.